Supplying Gold-Bears to a growing global market calls for high-performance logistics: 24,000 square meters of floor space, a 120-meter long,
100-meter wide and around 40-meter high silo-type, high-rise racking system with 92,800 pallet positions. This solution is capable of putting away up to 645 pallets per hour, and retrieving up to 590. It forms the backbone of a manufacturing infrastructure designed to meet the imperatives of the
21st century. Or as fans of the brand might put it: the Gold-Bears have found a new home.
It is perhaps illuminating to consider the ferociously competitive market that HARIBO has been successfully serving since 1922: the food industry, in particular the candy segment. There are profits to be had, but competition is international and growing, and the price of raw materials is on the rise. As a result, success is not just a matter of product innovation, but also process flexibility and cost efficiency, including intralogistics.
From the outset, HARIBO was well aware of the huge scale of the task. It was therefore essential to choose the right partner and to avoid multiple supplier interfaces. This prompted a decision in favour of a one-stop solution from SSI SCHAEFER. The company had a deep understanding of the industry and its processes and was able to deliver multiple systems and components via its in-house manufacturing resources. This meant HARIBO could be sure of effective project coordination. This was an important point as there was a tight timeline, with just two years from start to finish. SSI SCHAEFER passed the test with flying colours, not only staying within budget but completing ahead of schedule.