By Intralogistic Strategy


E-Commerce and Omnichannel Distribution in Logistics

Modular, Scalable and Sustainable Solutions and Services from a Single Source

E-commerce: an Intro

  • Online retail is booming and has gained even more momentum due to the pandemic and it will permanently change purchasing behavior. As such, retailers face the task of adapting their intralogistics to the growing volume of orders in the e-commerce sector while dealing with the need to strengthen their responsiveness in fragile, highly competitive markets at the same time.

  • This development has also been helped by those people who, before the pandemic, relied exclusively on brick-and-mortar retail and have now learned to appreciate the benefits of online shopping.

  • Consequently, expectations are high with regard to the constant availability of the products in demand, which customers expect to be delivered at their doorstep or made available for pickup within the shortest possible time.

Which Options do I have to make my warehouse ready for Online Shopping Sales?

Our answer: Precisely customized solutions for material handling from the modular system are needed to meet the high market requirements.

Mapping the new purchasing reality at the logistics level is a challenge for both retailers and manufacturers alike. E-commerce and omnichannel concepts place particularly high demands on efficient, fast and error-free order processing. What is needed are scalable, highly flexible systems with a customized degree of automation – turn-key from a single source and upgradeable and expandable at any time.

Equipped with the knowledge of the specific challenges in the respective industry, SSI SCHAEFER analyzes the processes and selects suitable modules together with you from a wide-ranging modular portfolio. Most of the precisely matched components and products including software originate from our own production and development. We at SSI SCHAEFER have already implemented many projects of various sizes. This means we can support our customers as a long-term partner in their efforts to further expand by offering individually tailored, growing system solutions for order fulfillment and returns management.

Across all industries, the new shopping reality is increasing pressure to install high-performance e-commerce and omnichannel logistics that can deal with order fulfillment tasks in a way that delivers a successful shopping experience for customers.

The primary and cross-industry focus is on

  • solutions for handling heterogeneous product assortments

  • 100% delivery capability even during spikes such as “Cyber Days” or “Black Friday”

  • short cycle times as well as high transparency for the customer

  • efficient handling of smaller delivered quantities as well as single-item orders and the processing of prioritized premium orders

  • zero-error picking

  • fast, as well as cost-optimized, returns processing

  • government regulations, such as weight restrictions for order picking

  • ergonomic factors, as workforces age and an attractive work environment can also solve the problem of skilled worker shortages.

Rigid systems that can only be changed at great expense are not a solution in the medium to long term. To avoid restrictions, multichannel providers rely on flexible, modular, scalable and sustainable intralogistics that can be adapted step by step to changing product assortments and increased order volumes. Preferably these are also from a single source so as to rule out interface problems.

However, because the end customer is not willing to accept a higher price for the product ordered online, the systems must also be designed in such a way that:

  • fewer costs are incurred for processing the e-commerce orders and returns

  • End-to-end transparency of warehouse inventory is created, so that the customer can rely on the promised delivery date.

Our Solutions: From the Basic Package to a Comprehensive System Solution

There are no off-the-shelf e-commerce solutions, as the requirements differ depending on the industry, the size of the company and the location.

Companies expect their solution provider

  • to offer a broad, modular portfolio of proven manual and fully automatic performance components from a single source and

  • to combine these based on in-depth industry expertise to create a total system solution that covers the individual requirements profile precisely and without compromise.

SSI SCHAEFER serves this catalog of requirements by offering turnkey intralogistics systems from a single source to medium and large corporations as well as start-ups, which have already been tried and tested for years, especially in wholesale and retail, food retail, the pharmaceutical and cosmetics industry and fashion.

e-commerce retail wholesale

e-commerce food retail

Case Study Coop

Firmly rooted in Switzerland, the Coop Group can look back on a history spanning 150 years. What began as a small consumer cooperative is now an international retail and wholesale business.

Read more
Coop - Everthing in Stock

e-commerce healthcare & cosmetics


SHOP APOTHEKE EUROPE, one of Continental Europe’s leading online pharmacies, commissioned SSI SCHAEFER to equip their new logistics center in Sevenum, the Netherlands. The highly automated solution will increase the possible shipping volume to more than 35 million parcels per year and has been designed for zero-error tolerance and 24/7 operations. The investment is in the medium double-digit million range.

Read more

e-commerce fashion

Permanently Available

The concern of reaching fulfillment limits is driving fashion suppliers, logistics managers and CEP service providers alike. As a consequence, the demand for suitable concepts is increasing in order to be able to operate economically and unerringly across all sales channels.

Here, too, there is a trend toward omnichanneling so as to be able to supply both brick-and-mortar retailers and end customers directly.

Challenges associated with this are:

  • extremely heterogeneous product assortment as well as seasonal changes and the associated requirements for flexible storage, picking and sorting processes

  • high return rates as consumers often make use of the free return option

  • click & collect requirements must be mapped at the intralogistics level

These complex requirements can be fully covered with the SSI Carrier:

Designed in a modular construction, the pouch sorter can be used either as a stand-alone solution, in combination with manual storage and picking applications, or as a shuttle system. One advantage, especially for fashion logistics, is the ability to transport, distribute, buffer, sort and sequence both hanging and lying goods gently and reliably.

The entire process is controlled by the modern and user-friendly WAMAS® logistics software. Optimal interfaces to customer systems ensure seamless integration into almost any type of warehouse. In addition to monitoring the system and controlling the material flow, WAMAS® also takes care of tracking the goods and visualization with WAMAS® Lighthouse.

SSI Carrier, overhead conveying system, pouch sorter, pouch conveyor, conveying

Case Study Omnichannel Distribution

Carhartt WIP 3D Depiction

SSI SCHAEFER extends logistics center of fashion company Carhartt WIP

Which E-commerce Fulfillment Solution is Best for Your Business?

Click here to download a Best Practice Guide to getting started or retrofitting your fulfillment solution.

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