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Founded 25 years ago as an electronics retailer, Suning now offers a broad range of electronics and office supplies, books, toys and household goods, cosmetics, fashion items, and groceries in more than 4,000 stores and its standard-setting online platform suning.com. The company successfully applies an online-to-offline (O2O) strategy to create a one-stop-shop shopping experience for its customers by fully linking various distribution channels. SSI SCHAEFER developed a state-of-the-art distribution center for achieving this goal successfully.