In a digitalized world, in which consumers are literally only a mouse click away from the products they desire, the permanent, reliable and flexible availability of goods or services is becoming an increasingly important competitive factor for companies. In a fiercely competitive market, this plays a critical role in the company’s success. Because in times of goods and services available online and around the clock, customers can conveniently purchase their desired articles wherever they are available, generally without having to accept any waiting times.
In both B2C and B2B business, customers are used to receiving the products they have ordered rapidly and reliably while simultaneously being able to monitor the status of their orders in real time. These expectations have a major effect on both storage and supply chains.