Derrière les petits ours d’or se cache une logistique hautement performante afin de servir un marché en croissance constante : 24 000 m² de surface, 120 mètres de long, 100 mètres de large et un entrepôt grande hauteur en silo d’environ 40 mètres de haut équipé de 92 800 emplacements pour palettes. Ce système peut stocker 645 palettes par heure et prélever jusqu'à 590 palettes. Cela constitue ce que l’on peut légitimement appeler la colonne vertébrale d’une infrastructure industrielle pensée pour l’avenir. Ou comme le diraient les fans de la marque : les ours d’Or ont trouvé une nouvelle maison.
It is perhaps illuminating to consider the ferociously competitive market that HARIBO has been successfully serving since 1922: the food industry, in particular the candy segment. There are profits to be had, but competition is international and growing, and the price of raw materials is on the rise. As a result, success is not just a matter of product innovation, but also process flexibility and cost efficiency, not least in intralogistics.
From the outset, HARIBO was well aware of the huge scale of the task. It was therefore essential to choose the right partner and to avoid multiple supplier interfaces. This prompted a decision in favor of a one-stop solution from SSI SCHAEFER. The company had a deep understanding of the industry and its processes and was able to deliver multiple systems and components via its in-house manufacturing resources. This meant HARIBO could be sure of effective project coordination. This was an important point as there was a tight timeline, with just two years from start to finish. SSI SCHAEFER passed the test with flying colors, not only staying within budget but completing ahead of schedule.