A tale of little Gold-Bears and major challenges

Just mention the name HARIBO and anyone with a sweet tooth, whether young or old, immediately conjures up images of the legendary Gold-Bears and Licorice Wheels. The tempting treats are the product of a traditional German family-owned company that is one of the top ten players in the international confectionery industry. And although it was founded almost a century ago, HARIBO is very much a forward-looking enterprise. Its preparations for the challenges of the future include a highly impressive logistics center close to the city of Bonn.