Time is of the Essence
Styles change frequently as customer demands and preferences evolve. A company that lives this reality every day is Boohoo, a UK-based online fashion group with 13 diverse global brands in its impressive portfolio, including Pretty Little Thing, Karen Millen and Debenhams. As with many e-retailers, the company’s fashion-conscious customer base has high order fulfilment expectations — later cut off time and faster delivery are key.
Prior to the retrofit project, the warehouse operated manually with products stored in free-standing racking, leaving substantial unused space overhead. A primary goal of Boohoo’s warehouse retrofit project was to increase capacity from both a stockholding and throughput perspective to meet growth objectives. Also, the peak trading seasons for Boohoo such as Black Friday and Cyber Monday see volumes spiking significantly.
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