Chin Seng Huat

With over 50 years of expanding the business operations, Thai leading automotive spare parts distributor, Chin Seng Huat Auto Parts (CSH), was faced with a much common problem. The storage and picking of over 50,000 small auto parts accurately present a challenge.

Chin Seng Huat _warehouse loading dock

Implementing digital innovation for peak periods

With over 50 years of expanding the business operations, Thai leading automotive spare parts distributor, Chin Seng Huat Auto Parts (CSH), was faced with a much common problem. The storage and picking of over 50,000 small auto parts accurately present a challenge. Working with SSI SCHAEFER, a new semi-automated solution, the SSI LOGIMAT® vertical lift module, was installed with the Pick by Light feature to aid in error-free picking. The vertical lift module (VLM) solution yields a total of 2,500 box locations for high-value small parts item as it sets standards in picking performance and ergonomic goods-to-person principle comfort.

While goods can be stored directly into the Pallet racks for 100% selectivity, the project also included a Mezzanine system fitted with the shelving system. Thanks to the versatile configuration of a wide range of accessories, the multi-tier shelving system provides a comprehensive and efficient supply of spare parts for the automotive industry. 

Thus was the Carton and bin conveying system designed to efficiently transport cartons and containers. With the combination of conveyors and Work Stations, CSH can now keep their goods flowing for economical processes involving repetitive procedures and consistent transport paths, allowing for higher throughput. 

Today, the solutions from the intralogistics expertise go a long way towards ensuring an efficient supply of spare parts from over 30 suppliers per day to customers throughout Thailand.

The Partnership Between Chin Seng Huat and SSI SCHAEFER

Making the Leap into Innovation


For over 50 years, Chin Seng Huat Auto Parts (CSH) has been the leading spare parts automotive distributor, putting innovation into practice and investing in technologies to improve its operations management. In cooperation with SSI SCHAEFER, CSH empowers supply chain innovation with semi-automated solutions to enable e-commerce capacity growth with greater accuracy in order picking and fulfillment.

One Solution, Different Types of Orders and Picking Methods

From storage systems, conveying systems and the SSI LOGIMAT® vertical lift module (VLM), the entire system integrates into one solution and utilizes the barcoding system to deliver on-time shipping with accurate products. At the same time, the solution needed to manage the material handling flow to house small, medium and large items.

Ramping up Order Fulfillment for the Peak Hours

Handling order fulfillment especially during peak hours requires accurate forecasting and planning of inventory management. SSI SCHAEFER’S storage solution for CSH has successfully catered storage space of over 50,000 different products. With improved operational capabilities, order fulfillment particularly during peak hours and handling of goods-in from 30 suppliers per day is now manageable.

Chin seng huat distribution center

The entire system enables CSH to locate the correct parts quickly and efficiently.
Learn how the new system from SSI SCHAEFER speeds up the processing time to deliver during the peak periods.

Value-added solution for spare parts logistics

CSH decided to relocate their existing warehouse to a larger distribution center, thus increasing storage capacity. With the solutions from SSI SCHAEFER, the warehouse is capable of handling high throughput during peak periods, at the same time, improving picking accuracy and achieving 100% picking selectivity. Vertical storage is also needed to maximize the 15 meters high bay warehouse.

Impressions on the partnership with CSH

“For over ten years, we trusted SSI SCHAEFER as our integrated warehouse storage systems supplier. We became good business partners because of their professionalism.”

Kittichai Chuarathanaphong
Managing Director Chin Seng Huat Auto Parts

Chin seng huat response to peak periods

Chin Seng Huat needed to build flexible, space-saving semi-automated solutions to handle online fulfillment demands and peak periods efficiently and accurately. The full solution includes the SSI LOGIMAT® vertical lift module, pallet racks, mezzanine, carton and bin conveying system, as well as work stations

Project Objectives:

  • Setting up a distribution center for automotive parts

  • Maximizing storage capacities

  • Handling high throughput during peak periods with automated bin conveyors

  • Utilization of limited storage space by implementing a vertical storage solution

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