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Sebastian Siccita at CeMAT 2025

The complexities, considerations, and benefits on implementing automation whilst operating BAU

23 Jul 2025 13:25 - 14:00

Embracing the benefits of automation is becoming almost essential in supply chain management.  Sebastian Siccita, Group General Manager – Logistics at HAA, will share his insights through their recent journey in moving their operational Melbourne DC to a world-leading facility.

Sebastian will not only outline the key features and facilities at their newly upgraded site, but also outline Hanes’ objectives in moving to a more automated solution, the considerations they had when choosing to adopt cutting-edge technology, how HAA determined the best solution for their business and the future and have adopted automation and integrated it into their operation.

1. Understand the role automation plays within the supply chain
2. Importance of customer
3. Key considerations when determining automation 

Register to attend CeMAT 2025 here.

Contact Person

Lesley Ogbourne Marketing Manager Phone No.: +61 2 8799 3600 Mail: info.au@ssi-schaefer.com