High flexibility required

With short item life cycles, high seasonal peaks, e-commerce and omnichannel, countless manual processes and high return rates, the fashion industry is a very exceptional market. Long-term planning is hardly possible, as seasonal factors, current trends or even regional parameters can have an unpredictable impact on customer behavior. For manufacturers and retailers alike, this means: Only those who move quickly and flexibly in the market will survive the competition.

This also applies to global players like the Spanish fashion company Desigual. Founded in Barcelona, Spain, in 1984, the fashion brand (clothing for women and men, bags, accessories) has been holding its own in this highly volatile environment for four decades now. SSI SCHAEFER has been a partner for intralogistics for 16 years: A continuity that proves the importance of mutual trust and partnerships based on a promise of quality.