E-commerce and the resulting transformation from the seller market to a buyers’ market are responsible for enormous growth and enormous changes within the intralogistics industry. The consequences are customized production, rising customer expectations, ever shorter product life cycles and rapidly changing product worlds and collections. Smaller order quantities with higher order frequencies create new challenges for intralogistics systems when fulfilling the customers’ individual requirements.
In order to adapt to the market situation, enterprises require a standardized logistics platform which is capable of handling all of the marketing channels. This includes planning, scheduling and controlling logistics within a flexible warehouse management system that also spans the sales channels.