Linking New and Existing Structures Intelligently
The Initial Situation
The “Carhartt WIP” premium streetwear brand is known for casual, timeless styles and durable quality. The company behind the label is Work in Progress Textilhandels GmbH, which manufactures and distributes Carhartt products outside the USA. Carhartt WIP supplies its own stores and outlets worldwide (B2B); at the same time, orders are also increasing from end customers (B2C) through its own online store and other digital platforms. As a result, Carhartt WIP experienced a shortage of warehouse capacity.
Carhartt WIP needed a solution to minimize the rising complexity of omnichannel management. In addition, integrating the dynamically growing e-commerce part of the B2C segment into processes without fundamentally modifying tried-and-tested B2B business procedures was a major challenge. This challenge had to be met on the software side; however, from a technical point of view, it also meant seamlessly connecting the existing system to a new, expanded intralogistics system in such a way as to allow continued use of existing systems.
SSI SCHAEFER’s powerful intralogistics solution now seamlessly connects the existing system with the new one. It ensures process efficiency and optimizes order processing in the respective distribution channels – wholesale, e-commerce and retail. In view of the expected growth figures of Carhartt WIP, SSI SCHAEFER has also provided optional expansion scenarios that can be implemented smoothly in the future during ongoing operations.